The evolution of digital media has blurred the lines between PR and social media. At Loudoun Clear Marketing, we strategically integrate the best tactics of media relations, digital marketing and website analytics to drive value and impact for our clients. Our social strategies and creative are based on data to better identify and engage the right influencers for your brand.
Strategy and Planning
Successful social media campaigns start with a solid strategy. Our well-crafted plans complement and support your existing or future PR and marketing initiatives. We develop content calendars that ensure a steady stream of timely, relevant and on-message content that enable us to be flexible and tap into popular and timely conversations as they occur.
Audience Growth and Engagement
Growing your social media following requires time, effort and expertise on best approaches. We build highly engaged audiences through paid and organic tactics, ensuring your content reaches the right people at the right time. We constantly monitor online conversations related to your brand, and know how to strengthen relationships with existing fans as well as mitigate potential naysayers.
Social media advertising is a huge part of building an online audience. We can help you navigate this rapidly evolving space to get the most out of social ads. By carefully researching your audiences and creating highly targeted ads, we can drive traffic, reach new followers and boost engagement.
Consumers put their trust in social media influencers. As third-party entities, their endorsements can bolster your brand’s credibility, amplify your message and help you reach new followers. Our personal knowledge and networks, combined with proven social media tactics, enable us to identify and engage with social influencers in your industry.