Robin is a former agency owner and marketing consultant. Her major focus has always been to develop and implement B2B and B2C integrated marketing campaigns for mid-size regional and national brands based on a three-pronged research approach, strong positioning and results-driven strategies that produce measurable results. Her approach with marketing programs is to develop a distinctive position for a company and then create awareness and attention around that position. Her concentration of industries are fashion, technology, financial, education, commercial development and healthcare, however, we think it’s safe to say that she has worked with just about every type of business over the last 30 years.
Much of that time was spent in New York in the men’s fashion industry. As director of marketing and sales for divisions of Ralph Lauren and Christian Dior, Robin produced all materials and ads for the national sales team and planned annual meetings, including events on the battleship Intrepid, at Tavern on the Green and at Windows on the World, top of the World Trade Center.
Robin also worked as comedian Robert Klein’s personal assistant and helped market Joan River’s jewelry to QVC. She is a mother of three and grandmother to two. She and her husband live in the country north of Leesburg.