Public Relations is about storytelling. We communicate the vision of our clients by bringing timely, honest and compelling stories to the right audiences.
Media Relations enables marketing communications practitioners to deliver the right news to the right outlet at the right time. We have a deep understanding of how the news cycle works and place great importance on maximizing each media opportunity for our clients.
Strategy & Planning
At the beginning of our work with a new client, we hold a “Blue Sky” strategic brainstorm session to better align your marketing goals and prepare a roadmap for how best to achieve them. Tapping into our extensive and well founded PR experience, we analyze your brand, industry, competitors and the overall news climate to develop a measurable PR program.
Messaging & Positioning
Every brand needs a clear, consistent message. We work with you to define and develop a captivating message that aligns with your goals, reflects your company’s identity and resonates with the correct target audiences. By correctly positioning your brand, we ensure that reporters and stakeholders alike are engaged and interested in what you have to say.
Press Releases remain a useful tool for disseminating your company’s news to the public. We draft and distribute compelling press releases and ensure they get in front of the appropriate reporters for timely coverage.
Your company’s spokespeople are your front line storytellers. It is critical that they are comfortable, informed and on-message when speaking to reporters. We will ensure they are ready when the time comes.
There is much more to public relations than securing press coverage; bylines, speaking opportunities, events and awards are also great ways to ensure your message reaches the appropriate target audiences. We know how to position your spokesperson as an expert on specific topics and actively seek out opportunities to turn them and you into a trusted source.
Speaking engagements further establish executives as industry experts and thought leaders. Our team can identify speaking opportunities to place you in front of your target audience.
Industry recognition is critical to establishing a brand’s credibility. We manage award campaigns every step of the way, from seeking out relevant opportunities to writing and submitting nominations on your behalf. Our track record in this area is unmatched in the local market.
The best offense is a good defense. We’re always anticipating and working to prevent potential PR issues, but every company can be vulnerable to crisis. When difficult situations arise, we will be ready with a plan for a quick and thoughtful resolution.